Link to teaching case: 

Abstract: 

Giving Tree International is a non-profit founded in 2006 by six friends in Los Angeles, California, who had the desire to use their professional expertise to start for-profit ventures that addressed a social end in the developing world. This case explores the entry into the English as a second language (ESL) training market in Vietnam.

Author(s): 

John Branch

Publisher: 

WDI Publishing

Pub date: 

Thursday, July 3, 2008

Country: 

Topic: