Link to teaching case:
The Tmatboey village borders the Kulen Promtep Wildlife Sanctuary in northern Cambodia, an area known for endangered bird populations like the white-shouldered ibis. The village of 203 families is using ecotourism to ensure the sustainable management of the surrounding forest areas. An elected village committee works with tourism groups to attract domestic and international birdwatchers and biodiversity conservation groups to protect the area. The committee has established a comprehensive land use plan for the village, including a no hunting policy. Revenues from ecotourism are reinvested into local infrastructure - water and sanitation, roads, and schools. As a result of the village's conservation efforts and the provision of employment opportunities, incomes have increased and populations of critically-endangered bird species are on the rise.